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ŞÖLEN to Head Towards Its Target of Building up a Regional Brand with New Logo


Renewing its corporate identity in its 25th year, Şölen is growing in Turkey as well as in international markets

Şölen, which is one of the leading foodstuff companies in Turkey, celebrates its 25th year with its renewed visage. Elif Çoban, CEO of Şölen, states that they approach to every business within their agenda with the goal of becoming an important player in Turkey and within the region, and said that they have reflected their passion and excitement to their new logo whilst Şölen celebrates its 25th year. Çoban stated: “We closed the year 2013 with a turnover of 644 million TL and cleared the 200 million dollars bar in terms of exports. With a growth of 40 percent in 2014, we aim to reach a turnover of 900 million TL. On one hand, we have been maintaining our position of being a chocolate company which places the most exports in Turkey, while on the other hand we have been continuing with our trademark investments in 16 countries. Our highest goal is to become one of the top players in Turkey and in the Region and to tell stories of our branding. Ozmo and Biscolata are two successful examples for us. We will multiply these examples”.

Renewing its corporate identity in its 25th year, Şölen is growing in Turkey as well as in international markets Şölen, who has always been succeeding in realizing a difference in the markets of chocolate and chocolate-flavored products, nowadays prepares to go before its customers with a brand-new logo in its 25th year. Şölen’s new corporate identity, its efforts in the last period, its investments and goals of the future have been shared with the press members in a press meeting which took place under the participation of Elif Çoban, Şölen’s CEO and Hazım Ellialtı, Member of Şölen’s Board of

Directors. Elif Çoban: “Our highest goal is to tell branding stories in Turkey and in the region”

Elif Çoban, CEO of Şölen, states that they always take care to create added value to every business they are carrying out and that they are competing with quality and diversification in the market rather that with the prices: “We always evaluate our brands and products from this point of view. Another critical factor of success in the acceleration that we reached in terms of export is our capability to profoundly analyze the markets we are positioned in, and thus to develop local strategies. After we have been elected to the Turquality Program for the second time, we are carrying on opening new offices abroad in order to strongly maintain our existence in our target markets. Presently we have offices in Dubai, Algeria, Romania, Azerbaijan Saudi Arabia and regional head offices in the Levant Region, Canada and Latin America

Our international business unit continues with brand investments in 16 countries. Our highest goal is to tell branding stories in Turkey and in the region. Ozmo and Biscolata are two successful examples for us. We will multiple these examples”.

“We are Turkey’s top chocolate exporting company”

18Şölen, who expands its product range day by day with new products in the markets of chocolate, chocolate-products, biscuits, crackers, cakes, candies and Turkish Delight, carries out exports to almost 100 countries all over the worlds with over 200 product varieties.

Elif Çoban points out that the most important feature with this respect which distinguishes Şölen is their appetite to create regional trademarks and states that they perceive every business in their agenda with the target to become a top player in Turkey as well as in the region. Çoban, who shared their figures of 2013 and targets for 2014, continued with her words:

“We carried on our two-digit growth that we achieved in terms of turnover since the day of our establishment and closed the year 2013 with a turnover of 644 million TL. We cleared the 200 million dollar bar in terms of exports.

We passed over 6 steps higher in comparison to the previous year in the list of “Turkeys Top 1000 Exporting Companies in 2013” issued by the Turkish Exporters As- sembly and ranked in the 80th place. As a sector leader in exports, we maintained our title as Turkey’s top chocolate exporting company.

Our turnover target for the year 2014 is 900 million TL with a growth of 40 percent. We will achieve this turnover with our staff of nearly 2000 employees. Our exports target for 2014 is 230 million dollars. Our new factory for which we laid the foundation in 2012 in Gaziantep and which was designed with state-of-the-art technology and has the highest standards in terms of food safety will start productions soon. Our investments that we made for this factory will reach 280 million TL.”

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