Y Generation prefers innovative confectionery and sweet products
ISTANBUL-Hidayet Kadiroğlu, Chairman, Turkish Confectionery and Sweet Promotion Group (ŞTG) briefed information on the sector. He said, “Turkish Confectionery and Sweet sector has recorded 6% last year, ranking 12th among World’s Leading Confectionery Exporters. Our sector has turned out to be competitive in terms of price and quality in foreign markets. According to our marketing research, Y Generation prefers innovative confectionery and sweet products, while middle-aged generations opt for classical productssuch as Turkish delights, sugar candies and so on. We are able meet diverse of range requirements of different consumer segments.”
Hidayet Kadiroğlu, Chairman of ŞTG, puts emphasis on promotion of Turkish confectionery and sweet sector by participating a series of the international fairs and exhibitions. He pointed out, “Turkey’s per capita confectionery consumption totals 2kg, while this figure is 10 kg in Europe, more than 10 kg in the USA. In order to promote our sector abroad, we published our corporate publication Delightland. We sent Delightland to potential buyers of around one thousand scattered over 30 countries.” As for the future of the sector, Hidayet Kadiroğlu noted that the sector aimed to be among the top ten confectionery exporters of the world.” Hidayet Kadiroğlu, Chairman, Turkish Confectionery and Sweet Promotion Group (ŞTG) underlined: Turkish Confectionery & Sweet Promotion Group (ŞTG) was established under the coordination of the Ministry of Economy in April 2012. The most important goal of the Group is to increase the awareness of Turkish confectionery products in strategic markets by emphasizing that Turkey is the most correct address for confectionery products, and to activate the targeted channels in order to make sure that Turkish products are preferred. ŞTG positioned Turkey as a “DELIGHTLAND” as a result of all these characteristics of Turkey. The sector continues to develop with firm steps to become a regional power thanks to its recent investments. With its new concept and brand strategy, ŞTG, having over 2000 members, represents its country and members at international fairs. Turkish confectionery products sector achieves a remarkable growth coupled with risingexports every year. The sector is expected to reach its 10 billion dollars target by 2023.