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TAT becomes leader in digital transformation with its “Pioneers of Tomato” project

Hakan Turan: “We have taken the first step of our digital transformation vision with the mobile applications we have developed in order to add value to life by offering healthy, reliable and innovative products to the consumers everywhere by making use of our accumulated knowledge in the food sector.”

TAT Gıda was established in 1967 in Mustafakemalpaşa, Bursa and it currently engages in activities related to paste, ketchup, mayonnaise, tomato products and canned vegetables at Mustafakemalpaşa-Bursa, Karacabey-Bursa and Torbalı-Izmir plants.

Hakan Turan Deputy General Manager of TAT Gıda who underlined the importance of digitalization in agriculture, said: “In our country we are a pioneer in the development of industrial tomato cultivation. One of the most important stages of our project is the digitization in agriculture. We are digitizing mobile applications that we develop, such as tracking of fields, online training for farmers, monitoring of plant development, online consultancy for farmers. We can also forecast the weather on a local basis through climate monitoring stations and analyze the risk of diseases that affect tomato growth. To sum up, using digital technologies, we are producing solutions for the establishment of a tracking and registration system for linking field data with product performance, increasing communication with farmers and supporting the development of farmers. ”

He added, “The mission of TAT is to add value to life by offering healthy, reliable and innovative products to the consumers everywhere by making use of our accumulated knowledge in the food sector.”

“With Tat Tomato Products which make cooking enjoyable, you can readily find the taste of summer tomato in the middle of winter. Besides the numerous health benefits of lycopene in Tat Tomato products, you can save both time and labor thanks to the practicality of Tat Tomato Products.”

TAT Gıda organized a Tomato Festival participated by the citizens of the region. During the festival, 648 people applied tomato paste to 1500 slices of bread in 30 seconds in order to be qualified for the Guinness Book of World Records.

The Company has brought the technology to produce diced tomato into Turkey in 1989, and it started to produce canned diced tomatoes and peeled whole tomatoes on the same line. In 1997-98, Jar, Ketchup and Mayonnaise filling lines were established. In 2003, on the other hand, Magnum Diced Tomato Line, the welded lid technology, which is found in very distinguished plants in USA and only in TAT, Turkey in Europe, and which reduces the risk of aseptically diced tomatoes to one in a billion.

Plants have TS EN ISO 9001: 2008 Quality Certificate issued by Turkish Standards Institute. In July 2003, Tat, SEK, Maret and Pastavilla merged under the name Tat Konserve Sanayi A.Ş. for the purposes of synergy between the trademarks, decreasing costs and more efficient use of resources and Tat Konserve has become one of the largest food companies in Turkey. Tat Konserve Sanayi A.Ş. the trade name be changed Tat Gıda Sanayi A.Ş. since November 15, 2013.

#TATbecomes, #transformation, #pioneesoftomato

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