Head quartered in Brussels, International Taste & Quality Institute presented its annual award this year to Cake Margarine and Sunar Corn Oil products of Sunar Group on 14th April following the testing taste by master chefs of leading associations.
Nominees for the award have been blind tested by a group of 120 chefs and 12 beverages experts by their production conditions, tastes, aromas, first impressions and their packages. Huseyin Nuri Comu, CEO of Sunar Group expressed his satisfaction and proud about the award and said, “We are the first company awarded in Turkey. Now we have another motivation to deliver our products to the customers in more than 70 countries. Sunar’s name means more than a company name for me; it is also my mother’s name. Our products all reflect all symbolic aspects of a caring mother, with their nice packages, mouthful tastes, being halal, natural and healthy. Since from the beginning our motto was, ‘do not sell any product that you can safely put on your own table.’ I want to dedicate this award to all our mothers.”
Mevlut Nacar, marketing manager of the company, said that it took seven months to complete the application process in cooperation with all other departments.
“It was a professional team work. The award will certainly add more value to our brand both in domestic and in export markets. We try to improve our performance before we go into competition with our rivals. As a result of this understanding our company has won many other award including golden package award, trusted brand award, FAO medallion, and others.”
Products that were given more than 70 points over hundred passed the tests. Sunar Group now can use the Institute’s logo on their packages for three years. Who is The International Taste & Quality Institute – iTQi iTQi is the leading independent Chef- and Sommelier- based organization dedicated to testing and promoting superior tasting food and drink from around the world. Judges are selected within the 14 most prestigious European culinary and sommeliers associations such as the Maîtres Cuisiniers of France and Belgium, Academy of Culinary Arts, Hellenic Chefs’ Association, Académie Culinaire of France, Verband der Köche Deutschlands, Jeunes
Restaurateurs d’Europe, the Federación de Asociaciones de Cocineros of Spain, Federerazione dei Cuochi Italiana, Portuguese Chefs Association, Årets Kock of Sweden, Euro-Toques and the Association de la Sommellerie Internationale (ASI).
The Superior Taste Award is a unique international recognition based upon the blind judgment of Chefs and Sommeliers who are opinion leaders and experts in taste. It offers powerful marketing tools to differentiate food products and beverages:
* Detailed results of the tastings with comments and suggestions made by the judges
* A convincing and independent argument for business negotiations (B2B)
* A clearly differentiating message against competition (B2C)
* International media coverage of the Awards
Hundreds of small and large companies from more than 100 countries already benefit from the Superior Taste Award.