Zer Group is one of the recognized and respectful food companies of Turkey. It is also one of the biggest companies in the food industry. Their success story is full of determination and principles. We asked Husamettin Selcuk, Foreign Trade Manager of Zer Group about the details of their success:
Could you introduce us your company briefly?
Zer Holding includes 6 different companies:
Selcuklar Dis Ticaret Uluslararasi Tasimacilik ve Gida San. A.S. was established in Gaziantep in 1991 for has a fleet of international shipping activities in the field of international transport and trade Zer Yag San. Tic. A.S. was established in Gaziantep in 2002 for the production of vegetable oils, ketchup, mayonnaise, bouillon, ready made soups, ready made desserts, baking powder, vanillin with sugar and cream chantilly.
Zer Zeytincilik Tarim Ur. Gida San. Tic. A.S. was established in Aydin Umurlu, in 2009 and this company produces table olives and in 2011 another factory was established in Aydın/Dalama to produce tomato paste and pepper paste.
Zer Salca Konserve Tarım Urunleri Gida San. Ve Tic. A.S. was established in 2011 and it will start production in the second half of 2014.
Batman Zer Konser ve Salca Sanayi ve Ticaret A.S. was established in Batman in 2011 for the production of various table sauces such as lemon sauce, vinegar and pomegranate sauce.
ABC Salca Konserve Gida San. ve Tic. A.S. was founded in 2013 for internation trade for manufactured products by Zer Holding’s companies and for basic food items and cleaning products.
What does your product range include? What capacities do you have in production and which percentage do you sell them in domestic and foreign markets?
Our products are vegetable oils, olive oils, ketchup, mayonnaise, bouillon, ready made soups, ready made desserts, cream chantilly, table olives, tomato paste, pickles, sauces.
In our holding companies over 600 people are employed. In last 10 years, our company took place in the first 500 exporter companies in Turkey and has been export champion in olive and olive oil export according to the export data of Aegean Exporters Union in 2011 and 2012. We already export our products to 18 countries such as USA, Norway, Sweden, Australia, Saudi Arabia, Iraq, Iran, UAE, Kuwait and so on.
Zer Holding is known to be exporter factory, we have started our business with export but for last two years we do sale Zer products in turkey as well as 18 other countries.
You have recently won an award from TIM and GAIB. Can you furnish us with information about that award?
On February 1st, 2014 we have got honored by awards from TIM (TURKISH EXPORTERS ASSOCIATION COUNCIL) and GAIB (GAZİANTEP EXPORTERS ASSOCIATION). The first award was given by TIM to top 5 exporting companies based in Gaziantep, Zer Yağ San. Tic. A.Ş. got its place as 4th highest rating exporter. Second award was given by GAİB to top 93 exporters across the region and Zer Yağ San. Tic. A.Ş. got its award as top 6th exporter company. There is no doubt that this award will motivate all the exporters.
Can you tell us about your participation in international fairs? Which fairs are important for your company and products?
We participated at Anuga Fair in Germany, at Sial Paris Fair in France, at Fancy Food Fair in USA, at Worldfood Fair in İstanbul and Agro Food Libya Fair in 2013.
All the fairs were very important for us since we met various people from all over the World. However there are Anuga Fair and Sial Fair which gave us to meet more European costumers.
How do you evaluate the future of the Turkish food industry?
Turkish food production is increasing and taking its place in World market as the best quality product, producers are using the new technology and machines with professionals, therefore it is much easier to follow the quaility of the process.