Perishable News/ Whipped cream is a rapidly growing industry projected to reach $10.3 billion by 2025 and grow at a CAGR of 4.2% over the next five years. The increase in consumer demand is driven by keto and low-sugar diet trends, causing natural whipped cream to become a staple in homes. Yet, for an industry that continues to expand (with topped double-digitgrowth in 2021), the actual whipped cream product has not progressed in the past seventy-five years. Whipnotic is here to flip the industry on its can.
Whipnotic is the first swirled whipped cream that utilizes its patented technology to dispense an ll-natural color and fruit-infused swirl with the press of the nozzle. This proprietary technology turns ordinary whipped cream into a delicious, decadent cream for an aesthetic at-home delight straight from your fridge. Unlike most whipped creams, Whipnotic uses the freshest ingredients, including real cream, natural colors, and fruit flavors that are keto-friendly and gluten-free.
“We’re putting the power of creativity at your fingertips and whipped cream is the perfect blank canvas for this highly sensorial experience.,” said Tracy Luckow, CoFounder, and President, who also holds a Ph.D. in Sensory Science and Nutrition.
Whipnotic is led by sisters Luckow and Gitomer, along with fellow founder and adviser Elissa Harman. The management team brings over four decades of notable branding, marketing, strategy, and financial experience. The company was granted a patent for their innovative delivery system and is also a certified member of The Women’s Business Enterprise National Council (WBENC), the nation’s leading advocate of women-owned businesses. The WBENC’s national standard of certification is a meticulous process designed to confirm the business is at least 51% owned, operated, and controlled by women. To date, Whipnotic secured a pre-seed round of $1MM with key investors and VC funding last year.