LesserEvil, the better-for-you snack brand, whose mission is to make healthy, organic, less processed and sustainable snacks more accessible to everyone, announced that it has partnered with RIND Snacks, a line of functional and sustainable whole fruit snacks.
“In choosing a partner to collaborate with for our first co-branded product, we knew it was important to work with a brand that embodied our core mission and values,” said Charles Coristine, President and CEO of LesserEvil. “Having worked with RIND in the past for the Clean Oil Crew, social media giveaways, and more, we knew that synergies existed between our brands. Now, after months of collaboration, we’re excited to share our sweet and tangy Cherry-Lime popcorn—a minimally-processed, sustainable and better-for-you snack that we know fans of RIND and LesserEvil will love.”
“It’s great when two brands align so well on a shared mission of delivering sustainable, flavorful, and nutritionally impactful products,” said Matt Weiss, Founder and CEO of RIND Snacks. “We love taking snacking to the edge and this irresistible Cherry-Lime combo with our good friends at LesserEvil is the fun, fruitful result.”