By tapping into the rise in popularity of both fresh and plant-based snacking, Mooski aims to modernize the granola bar category.
Mooski is shaking up the multi-billion dollar granola bar industry with a first of its kind “fresh granola bar” – a refrigerated bar made with soaked oats, nut butter and dried fruit, all dipped in a dairy-free dark chocolate. With a soft and moist overnight-oat-like texture on the inside and a decadent dark chocolate shell on the outside, Mooski bars are bringing a totally unique product and textural experience to the bar category that’s anything but stale.
“Traditional shelf-stable granola bars are typically made with oats binded together with sugary syrups and often contain preservatives,” said Robert Broome, Founder of Mooski. “Mooski is reimagining this longtime staple by moving the granola bar from the pantry to the fridge. Instead of using syrups, we use chocolate as a delicious vehicle to hold the oat mixture together. And instead of using preservatives, we chill the bars for freshness.”