As an experienced company operating in the wafer and biscuit products Çizmeci Food Company has a wide range of products. Fatih Karadoruk, Export Manager of Çizmeci, furnished us with the following information detailing their success story:
Could you tell us about your company?
Çizmeci Gıda was established in İstanbul, Turkey in 1993. Since then, as a confectionary producer we have focused on wafer and biscuit products. Our main goal is to improve the quality of our products and to be at the high-end of the market with our products and service. To teach this goal;
- We always use freshest and good quality ingredients.
- We have close relation with the latest technology and we always invest on best equipment to have high efficiency and high quality.
- We care about our colleagues’ knowledge and always try to improve their knowledge by providing them trainings and we do some social activities to increase their motivation.
- We pay attention to R&D.
Could you tell us about your product range?
Since 1993, we have been producing our wafer rolls of which we have often tried many varieties under the brands of Wafer Master, Superroll and Crepe. We serve our brands in an elite way with tin cans, an economical way with carton packages and as a snack with little packages. Also, we offer different flavors with our products, including mainly hazelnut and cocoa, besides vanilla, cappuccino and strawberry. We applied our experience on wafer rolls to wafer leaves a while ago. We have worked our magic again by producing very different products. We have added the creamed version to our Hay Hay brand biscuits which we have been producing mainly with cocoa and hazelnut flavors for years. In addition, we introduced the cocoa and vanilla flavored creamed sandwich biscuits. We got perfect sales and consumer feedbacks for both of our new products. We believe our new products will lead us to a very good position in the market.
What is the situation of Çizmeci Gıda in Turkey market?
We carry about 40% of our production in Domestic Market and 60% in Overseas Markets. In the domestic market, we perform active distribution and sales via both grocery store chains and other traditional sales channels. Since we have been producing our product, especially wafer rolls with the same taste and quality since 1993, our customers have identified this pleasing taste with our brand. We are the Market Leader in Wafer Rolls.
What is the situation of your exporting business worldwide?
We have been exporting our products to more than 54 countries in America, Europe, Asia, Middle East South America and North Africa for many years and try our best to expand our coverage yearly. For next year our Targeted Markets are South America and Asia. In this respect we will pay visit to different countries to contact and select the best partner for our products.
What is your brand awareness in the Middle East?
We have a very good place in the Middle East market. We carry on our works and businesses in the whole Middle East market, especially in UAE, Lebanon, Saudi Arabia, Jordan, Iraq, Israel and Palestine. We have been continuously growing in these markets with our expanding product range. Regarding wafer rolls, we are also Market Leader in many countries in Middle East.
What is your program at the 2016 World Fairs?
The program we prepared for 2016 fair is as follows;
- 31 Jan – 03 Feb 2016 in Cologne Germany ISM Sweet Fair
- 24 – 26 May 2016 in Chicago USA Sweets & Snacks USA
- 24 – 27 August 2016 Accra Ghana Turkish Export Products
- 23 – 26 September 2016 Tehran Iran Biscuit & Confectionery Fair
- 07 – 09 November 2016 Shanghai China Food Hotel China
Could you tell us about your company’s production quality and certificates?
Our company’s goal is to offer always consumers products with the best quality and taste. In order to achieve this goal we prefer the freshest and top quality raw materials. We carefully analyze the products arriving at our factory in our laboratories. After these analyses we accept ingredients, raw materials to production area. We always invest in the newest and most efficient technologies. We have SGS ISO 9001:2008 and SGS ISO 22000:2005 quality certificates which are internationally valid.
Finally, what would you like to say to our readers and visitors of the fair?
We have very unique and surprising projects, new products for the New Season. We ask to our consumers and customers to keep following us.