Operating in the chocolate and Turkish delight fields, ELONE is a reliable company in the food industry. Mehmet Can Erginsoy detailed their success story for Food Turkey readers in an exclusive interview. Full text of the interview follows:
Can you brief us about your company?
ELONE Foods is a freshly new established company with the purpose of satisfying worldwide demands for high quality wholesome foods utilizing the state of the art facilities in Turkey. Although it is a new enterprise the owners are in food and export sector for more than 10 years. Anatolia is the epicenter of agriculture and wholesome food production for centuries. As ELONE Foods our aim is to bring this nourishment to the tables worldwide. We offer a quality that comes from the ancient culture of Anatolia, a land that, still today, keeps the gastronomic tradition of the past.
We practice a very careful process and quality control. We are eligible to control the quality on each steps of production by coordinating the QA & QC departments of suppliers and our experienced technical people to ensure the right quality, availability and price.
In a very short time, ELONE has gained a strong reputation in all the countries it operates and has managed to edge out the existing competition. Today our products are sold in retailers & food service in many countries.
What does your product portfolio include?
We are offering Turkish Delights and Dark Chocolate Dragees. Our Turkish Delights are edge out the existing competition. They are very unique with the packaging and p r o d u c t quality. All are natural and rich with the nuts. At the moment we have 12 different delights.
We produce scrumptious Gourmet Dragees which are the unique combination of the best quality fruit pieces/ nuts and fine dark chocolate. Dark chocolate means more antioxidant and less sugar, that is the main reason we offer only dark chocolate . We do not use any flavoring. At the moment we have 11 different dragees. We are capable to produce any other sort upon your request.
What is the position of your products in the market? Are you a strong brand in your field of activity?
In a very short time, ELONE has gained a strong reputation in all the countries it operates and has managed to edge out the existing competition. Our brand is being sold in key accounts in USA and Canada.
Can you give details of your quality and capacity?
We believe we are unique with our product and packaging quality. Product quality starts from the raw material you use and ends just before it is consumed. We do not only care about our product quality but also the distributors and the market chains we cooperate should share our quality policy as well.
Can you brief your exports? Which countries do you export?
We are only export-oriented company and we are not selling in the local market yet. Our main markets are USA and Canada. We are selling in key accounts such as TJMAXX, Marshalls, Jons International etc. We are in a good position in S. Arabia and just started exporting to Sweden.
What is the position of Turkish confectionery production in the world?
Turkish confectionery is not very well reputed and known as cheap products. We are hoping to change this idea within the countries we export.
Do you have any targets and plans set for the short-term?
We are launching our new chocolate line including tablets, truffles and pralines very soon. Enlarging our portfolio we are planning to participate food exhibitions and find new customers in new markets.