Next year, ISM, the world’s largest trade fair for sweets and snacks, will once again be focusing on trend and future-oriented themes. In order to lend the trade fair an even more target group-specific alignment, the familiar New Snacks section is to be divided up into the sections Trend Snacks and Natural Snacks. This gives the suppliers of snack alternatives the opportunity to present their product portfolio to a wide audience. ISM is also once again offering industry newcomers and start-ups presentation areas at favourably-priced conditions.
Trend Snacks and Natural Snacks
Also in the world of sweets and snacks the focus continues to lie on a conscious diet. “Snacking” is one of the current mega trends. Here, the consumers expect more balanced and more natural products with functional added value which at the same time taste good. In the scope of the new sections, Trend Snacks and Natural Snacks, ISM is doing justice to these themes by providing a detailed overview of the product world of the snacks. The suppliers of meat and fish snacks, vegan trend products, dried fruit and vegetables, fruit and vegetable chips, smoothies, fruit with chocolate or energy and sports bars will find the right environment for their trade fair participation in the Trend Snacks section. Companies with products that are free from additives, raw products, coffee, tea and cocoa or drinking chocolate specialities will be represented in the Natural Snacks section. There is additionally going to be a pavilion dedicated to the theme Bean2Bar chocolate within the Natural Snacks section.
Also in 2020, the Start-Up Area offers companies that have been founded within the last five years a favourably-priced possibility of presenting their products and concepts at ISM at a stand measuring four square metres. The entire start-up area is located in the Trend Section of Hall 5.2 and is the central place for innovations. Start-ups additionally have the opportunity to present themselves on the Expert Stage in the scope of a start-up pitch.
Since 2013, the ISM Newcomer Area has been the meeting point, where the “Newcomers” of ISM, i.e. the new industry players, can be experienced separately. The Newcomer Area is open to firms of all product categories and ages. The only prerequisite: The company has to be exhibiting for the first time at ISM or have not been represented at the trade fair for a longer period of time. ISM offers companies that would like to present their products to a larger audience for the first time an attractive overall package in the form of a central placement on the Central Boulevard of the trade fair as well as an attractive stand measuring six square metres, which will allow them to establish industry contacts.