Having been active in every stage of sales and marketing in the food industry for 18 years, and Turkey sales manager at Kartal Gida, Serif Gormez, answered the questions of Food Turkey about their success story:
As one of the modern facilities in the country, would you inform us about the establishment and development process of Kartal Gida?
The company was established in 1978 by two partners, Mehmet Satoglu, the proprietor of Met-San construction company and Selahattin Benli, a leading industrialist in flour milling sector and joined the Metsan group of companies. With recent comprehensive revisions daily production capacity of the flour milling facility was up to 180 tons in 2005. In 2009, it began to produce powder mixes that are sold under Farina Bella brand, under ISO 9001, ISO 2200 and Halal Food certificates.
Would you inform us about product variety and production facility?
The factory has two lines, one for flour milling of 180 ton/day capacity and powder mixes line of 120 thousand packages per day. All products are sold as packed for retail. Every kind of wheat and rye are processed in the factory. Under Farina Bella brand, there are practical muffin mixes of cocoa, plain, cinnamon, whole-wheat, and salted kind, mixes for cookies, and variety of mixes for bakery products. We have been trying to expand our product line with additional lines. Lately, we entered in light and diet categories under Stevia brand, having a series of pudding and bakery mixes.
What is important in the production process and what have you to say about your quality policy?
Although we strictly comply with necessary regulations for food production, we always ask ourselves, “Do we consume all our products safely with our family and children?” It is our main source of concern. We are keen on hygienic rules and when choosing raw materials.
What are the new projects of Kartal Gida? What is your target for 2015?
We aimed to expand our both facilities and capacities, both our product portfolio and distribution network. We focused on our new facility of 50 thousand sqm land in Kandira Food Organized Industrial Zone. Its ground will be broken this year, and by 2017 all Faria Bella products will be produced in this facility. We aimed to have 130 kinds of products and to be ready to export them.
Where the customers can buy Farina Bella products?
They are sold in local and national retail chains. Also, our exports are on to China, Germany, Holland, Iraq, Georgia, Russia and Kazakhstan.
At the end of the interview, do you have additional comments?
We are proud to be one of the sought after brands both in domestic and foreign markets in five years. We get genuine feedbacks from our customers saying that we thank you for producing these much practical, healthy and like homemade products. We are happy to see the happiness of our customers. We also thank your publication.