Blommer Chocolate Company and DouxMatok (Israel/USA), a food technology company that pioneers sugar reduction, announced the launch of additional chocolate and confectionery products. Earlier this year, Blommer launched its innovative Discovery product line, powered by Incredo® Sugar, DouxMatok’s award-winning sugar-based sugar reduction solution. The first products were chocolate-flavored chips, and they have now expanded their product line to include additional coatings to support use in a wider range of food applications, including but not limited to pans, coatings and moldings.
Providing sugar-reduced chocolate that delivers on taste, sweetness and nutrition has been a long-standing industry challenge, particularly while fulfilling increased consumer interest in short and understandable ingredient lists. Blommer is pushing the envelope again with this new line of milk, dark and white coatings, achieving up to 50% sugar reduction without using any high intensity sweeteners or sugar alcohols. The team of chocolate scientists at Blommer have designed various concepts to demonstrate that it is now a possibility to achieve over 40% sugar reduction in some of the beloved snack and bakery applications such as nut butter cups, bars and chocolate chip cookies.
“Global research continues to indicate that taste is the first consideration when consumers make food choices, but they have historically shied away from chocolate products with less added sugar due to negative taste perception,” said David Meggs, Chief Operating Officer at Blommer Chocolate Company. “We have tremendous opportunity at our fingertips to bring consumers back to this category who have avoided sugar-reduced products because they simply didn’t taste good enough.”
