KRAFT® Mac & Cheese announced the brand’s first venture into the freezer section for its Deluxe offering, now rolling out in major retailers nationwide. KRAFT Mac & Cheese Deluxe Frozen is a single serve meal available in two mouthwatering flavors, Original Cheddar and Four Cheese. The products feature perfectly cooked macaroni pasta covered in a creamy, homestyle cheese sauce and topped with real cheddar cheese.
People are turning to their favorite comfort foods more than ever before,1 and as life becomes increasingly busy, most are regularly purchasing frozen foods for convenience.2 As the makers of America’s favorite comfort food, KRAFT Mac & Cheese is responding to fans’ evolving needs and preferences with a delicious and ultra-comforting new frozen option. Deluxe Frozen requires minimal prep, cooking time, and clean-up, all while maintaining the KRAFT quality and taste.
“At KRAFT Mac & Cheese, we believe in the positive power of comfort,” said Rachel Drof, Director of Brand Communications, KRAFT Mac & Cheese. “As we look to create new offerings, we lead with comfort as our north star. With the new Deluxe Frozen offering, we are excited to invite our busy fans to a Deluxified experience and to take their comfort to the next level.”
However, as the temperature outside begins to increase, it becomes much more uncomfortable to visit the freezer aisle. KRAFT Mac & Cheese believes that its fans deserve Deluxifiedcomfort any time – even when shopping in the ice-cold frozen section during the warmer months. To solve this frustration, the brand is releasing a new, limited edition Frozen (A)isle Sweater to make shopping for new Deluxe Frozen as comfortable as eating a warm bowl of it.
Inspired by the classic Fair Isle sweater design, The Frozen (A)isle sweater features a lush and comforting sweater base in KRAFT’s signature blue box color, Deluxifiedwith alternating rows of our iconic noodle smile and snowflakes.
