Coffee brands are experimenting with premium flavors to spark creativity and attract consumers. The desire to discover new flavors is strong among 75% of global consumers, highlighting the importance of offering a variety of flavors. These trends have inspired the launch of The Coffeehouse Collection, which features exclusive flavors. Let’s take a look at some of the flavor trends that are brewing in the coffee industry.
One trend is the use of floral flavors, which provide consumers with fresh and unique taste experiences. Brands like Peet’s Coffee have introduced plant-based options with flavors like Lavender Vanilla Almond and Cold Brew Oat Latte. The Coffee Bean & Tea Leaf incorporates cardamom syrup in their Cardamom Cold Brew, while Enroot offers a Sparkling Cold Brew Tea with a fusion of Raspberry Mint.
Another trend is the influence of Asian flavors and ingredients. As the demand for authentic global cuisine grows, coffee and tea brands are incorporating flavors like matcha, chai, taro, mochi, ube, and black sesame. Brands like Joyba, Bobobam, and Tea Drops have embraced the popularity of bubble tea, offering ready-to-drink and pour-over formats.
Additionally, indulgent flavors featuring strawberry dessert profiles are on the rise. Starbucks, Caribou Coffee, and McDonald’s have introduced products like Strawberry Pie Cream Frappuccino, Strawberry Shortcake Cake Pop, and Strawberry Shortcake McFlurry, appealing to consumers seeking a treat. Strawberry & Cream is also entering the beverage space with launches from Rebbl and Chupa Chups, as it quickly becomes one of the fastest growing flavors in the sweets category.
