As the market for bubble tea continues to grow, Tachiz Group, a leading Taiwan-based popping boba maker, announced recent growth milestones in Europe, underscoring the widespread global appeal of their product’s unique customizability.
Customization as a key to success
Tachiz Group’s recent success comes from the unique level of customization it offers to its customers and beverage sellers, who have endless possibilities for modification to ensure the satisfaction of consumers. Aspects that can be customized include:
- Flavors: Sellers can choose from a variety of tastes or create one tailored to a specific market.
- Skin thickness: The texture and feel of the popping boba can be adjusted for an optimized sensory delight.
- Special packaging: Sellers can enhance their brand’s visual appeal with bespoke packaging options.
Harnessing booming demand for novel beverage experiences
Recently, popping boba and juice ball demand has surged, with a CAGR of 10.70% from 2022 to 2029, largely driven by the rising popularity of novel bubble tea trends such as popping pearls.
“Tachiz Group has had a lot of success recently harnessing high demand, and our worldwide growth is at impressive average annual rate of 65%,” noted Iris Chang, General Manager of Tachiz Group. “We have particularly grown our business among large-scale merchants in European countries such as Germany, Italy, and France, with an approximate 20% increase in order volumes. This momentum has brought successful partnerships with 30 franchisees across Europe and Australia, and we continue to expand and deepen our networks in these regions.”
