Ak Gıda, the largest milk and dairy products producer in its sector with 6 production facilities across Turkey and a daily milk processing capacity of 5 thousand tons, took part in the International Food Products and Technologies Fair – WorldFood Istanbul held at TÜYAP between September 6-9 with its consumer brands İçim, Président and out-of-home consumption brand Masterini.
At WorldFood Istanbul, where nearly 1,500 exhibitors from 44 countries and over 60,000 visitors were hosted, Ak Gıda- İçim Süt Demo Chef Cemil Çengel and his team offered a feast of flavors with the treats prepared with İçim, Président and Masterini flavors, and introduced special products, usage areas and solutions to kitchen professionals.
Ak Gıda- İçim Süt Country Sales Director Başar Hamamcı reminded that the market size of out-of-home consumption has increased in parallel with increasing urbanization and fast pace of life and said, “WorldFood Istanbul was a successful fair where we came together with our customers and visitors, presented our products, exchanged sectoral information and established strong relationships. Participants had the opportunity to see the innovations and products of our İçim, Président and Masterini brands and witness the development course of the food industry in 2024. We gave our visitors an interactive fair experience with special recipe presentations, recipe conversations and flavor shows with our chef. WorldFood Istanbul, which attracted great interest, was also an important platform for foreign visitors to discover Ak Gıda.” Başar Hamamcı explained Ak Gıda’s plans for the outof-home consumption market as follows: “With the contribution of our new launches in the EDT market, we achieved over 50% growth in tonnage in 2022. We reach out-of-home consumption professionals with our widespread distribution network covering every province in Turkey and the expertise of our sales teams. We also take part in fairs such as WorldFood Istanbul to introduce our professional solutions specific to the out-of-home consumption market and chefs.”
