Self-service cheese counters are playing an increasingly important role in retail. In order to tackle the tense situation on the labor market and the shortage of skilled workers, ALPMA has developed a completely new concept for wrapping cheese segments in film by machine while retaining the look of hand-wrapped products: The SAN Fresh.
Classic packaging concepts such as thermoforming or flow wrapping suggest an industrial touch. Consumers, on the other hand, prefer individual and freshly sliced portions of cheese. Consumers can already follow this freshness process with their own eyes, as in today’s supermarket concepts, employees cut and wrap the cheese by hand in plain view and then present it at the self-service counter.
The SAN Fresh significantly reduces the workload of counter staff and allows them to devote more time to their core task of advising customers. The SAN Fresh gives cheese segments an individual look and also satisfies consumers’ growing awareness of regionality and sustainability. And incidentally, the consumption of packaging waste is reduced by up to 60% compared to the conventional packaging mentioned above.
As a responsible company, it is important for us to offer not only efficient, but also regional and environmentally friendly solutions that create clear added value for our customers.
