For years, Lay’s® has transported fans to their favorite destinations through its innovative potato chip flavors. This spring, America’s favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay’s® Flavor That Hits Home™.
Inspired by different regions across America known for their signature plates and flavors, the new lineup brings back four fan-favorite offerings: Lay’s Crispy Taco, Lay’s BLT Sandwich, Lay’s Fried Pickles with Ranch and Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips. All it takes is one crunchy bite of each variety to instantly be reminded of home.
“As a leader in product innovation, Lay’s continues to bring fans delicious flavor experiences on a potato chip,” said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. “With the Flavor That Hits Home lineup, we’re helping fans taste the cherished dishes they know and love from their hometowns in an entirely new way, with the hope that every bite inspires fond memories of enjoying meals back home with family and friends.”
