“JAPAN’S FOOD” EXPORT FAIR, a trade show specializing in the direct procurement of a wide variety of Japanese food products, organized by RX Japan Ltd., will return this year with its biannual schedule in June and November. Visitor registration for the summer show is now open.
“JAPAN’S FOOD” EXPORT FAIR has been held annually since 2017 with the support of the Ministry of Agriculture, Forestry and Fisheries and the Japan External Trade Organization (JETRO), Japan’s leading trade promotion agency with a global network of 74 offices, to increase Japan’s food exports. Attracting participants from over 70 countries each year, the expo facilitates the active sourcing and purchasing of a wide range of Japanese food products by a large number of international visitors, including major importers, supermarkets, restaurants, and department stores.
The summer edition will showcase not only well-known traditional Japanese foods such as confectionery, sake, and green tea but also a broad scope of regional specialties, including agricultural products, meat, seafood, processed foods, and more. With 900 exhibitors, visitors will have the opportunity to sample their products, allowing them to experience their quality and taste firsthand and make more informed purchasing decisions.
For those considering purchasing Japanese foods for the first time, language barriers or a lack of market information may be a concern. But fear not. “JAPAN’S FOOD” EXPORT FAIR brings together only suppliers who are genuinely interested in exporting their products. Therefore, all exhibitors are required to have English-speaking staff on site, and product information and prices are readily available in English, ensuring a seamless experience for attendees.
In addition, a unique feature of the show is the “Appointment Booking Service,” which allows attendees to pre-book appointments to meet with exhibitors on site. Registered users receive a unique ID and password to access their personalized page called “My Page,” where they can search for exhibits, requesting and efficiently managing appointments with exhibitors. Participants can directly contact exhibitors with confirmed appointments through My Page in advance to request that materials needed to prepare for the day will be sent beforehand. Additionally, pre-arranged appointments with exhibitors allow buyers to navigate the show floor on the day of the event and conduct their purchasing activities efficiently.
Furthermore, attendees who use this appointment service and secure 10 or more appointments before the show will receive the following benefits from the organizer:
-JCB gift card (7,000 yen in value); *limited to 500 attendees
-Free lunch (“bento” box lunch) during the event; *limited to 300 meals per day
-Exclusive access to the Appointment Booking Service Users’ Lounge
-Access to cloakroom facilities within the above lounge
The organizer encourages overseas buyers to make the most of this service for proactive negotiation and sourcing.
