Westfalia Fruit, a global leader in the avocado industry, has completed the acquisition of Syros, a Belgian-based manufacturer of avocado products serving the European food and service industry as well as retail sectors.
For over 30 years, Syros has been producing high-quality avocado-based products for major European supermarkets, restaurant chains and meal box companies. The company supplies both private label and branded products with a focus on convenient, healthy, and sustainable food solutions. Across its portfolio, which contains a wide range of guacamole varieties, there is a strong emphasis on the health and nutritional benefits of avocados.
Wim Destoop, Regional President Europe at Westfalia Fruit, commented: “This acquisition strengthens our value-added business in Europe and aligns perfectly with our growth strategy. Syros has been a trusted partner for many years, with Westfalia supplying a high percentage of their raw materials. Their commitment to quality and sustainability mirrors our own values, making this a natural next step for both companies.”
The integration with Syros will enhance Westfalia’s presence in the European market while maintaining the high standards both organizations are known for. Pieter Casneuf, CEO of Syros, added: “For three decades, Syros has focused on ‘making food happen’ by providing flavourful, high-quality food in a sustainable way. Joining Westfalia, with whom we have worked together already for many years, will enable us to continue this mission with even greater capabilities and reach.”
Syros’s operations and brands, including the professional market brand Syros and consumer market brand Wonky, will now become part of Westfalia. The acquisition also includes a significant private label development enterprise, which revolves around creating innovative concepts and recipes tailored to client requirements.
Westfalia operates in 17 countries across five continents. This latest development is part of an ongoing strategy to expand the company’s global presence while maintaining its commitment to sustainable agricultural practices and responsible corporate citizenship.
