Smartcore, an Informa Markets brand and the official digital marketing provider for exhibitors at Vitafoods Europe and Fi Europe, has launched Smartcore Lead Insights – an AI-powered lead intelligence platform designed to support smarter sales and marketing of ingredients and products in the B2B food and nutraceutical industry.
Smartcore Lead Insights made its official debut at the recently held Vitafoods Europe 2025 in Barcelona, Spain. Developed with input from B2B suppliers exhibiting at both events, it’s built to help exhibitors take their event ROI to the next level.
The platform uses unique, high-quality intent data and behavioural signals of buyers to identify and prioritise high-potential leads, understand and personalise customer journeys, and shorten sales cycles. Simply put, Smartcore Lead Insights helps B2B suppliers of ingredients and products in the food and nutraceutical industry align with buyers’ needs, strategise next business moves, and turn insights into sales.
Angelique Cachia, Senior Content & Digital Director, Food & Nutrition, Informa Markets, says, “Our customer research shows that timely, relevant follow-ups are crucial to sales and marketing success. Smartcore Lead Insights solves this challenge by unifying physical and digital touchpoints, giving exhibitors the data they need to convert quality connections into valuable relationships.”
Matthew Colvan, Commercial Director Digital, Smartcore at Informa Markets, adds, “This is just the beginning of how we’re empowering exhibitors at our events – transforming intelligence into impact and delivering solutions where it matters most.”
Smartcore Lead Insights is supporting innovation in the B2B food and nutraceutical industry – turning lead data into actionable insights that drive real competitive advantage.
