Paulig, the international food company specializing in Tex Mex, snacks, and World Foods, will invest €12 million to expand its production capacity at the Berga (Barcelona) plant in Spain. This investment responds to the growing global demand for Tex Mex products and will enable the installation of a new flour tortilla production line that reinforces the strategic role of the region within the company.
The new line is expected to become operational by the end of 2026, in a present factory area in Berga 
(Barcelona) that is currently being adapted to meet production requirements. This decision allows Paulig to accelerate its market responsiveness by optimizing existing infrastructure without waiting for new developments.
“This investment in Spain not only increases our production capacity but also supports Paulig’s vision of being a shaper of popular food culture, as we continue to expand our Tex Mex offering in Europe”, says Rolf Ladau, CEO of Paulig.
Tex Mex: a strategic bet for the future
The rising international demand for World Food is reshaping consumer habits and opening up new growth opportunities for Paulig. This global trend, driven by the search for authentic flavors, international culinary experiences, and versatile everyday options, also reinforces Tex Mex as one of the company’s strategic pillars.
“In this context, the investment represents a firm step to reinforce Paulig’s leadership in this market. It promotes a more agile, innovative, and consumer-focused production model, grounded in sustainability and local integration” declares Rolf Ladau. The project also foresees the crea
tion of 30 new jobs in the next 5 to 6 years, reinforcing Paulig’s role in the economic and social development of the area”.
Paulig currently employs around 350 people in Spain, and globally 2,400 people, with a turnover of EUR 1.2 billion. Around half of Paulig’s sales come from its Tex Mex business.
This investment is part of Paulig’s broader global strategy focused on expanding into high-growth markets such as Tex Mex and snacks, as well as entering new segments like Asian cuisine, following recent international acquisitions by the company.
