The idea of “clean eating” has taken on a new meaning. Australians are no longer just concerned with cutting out additives and preservatives; they’re now asking how their food choices affect the environment. And as headlines about droughts, floods, and climate change dominate the news, the concept of “low-impact nutrition” has gone from aspiration to necessity.
Crickets are emerging as an unlikely hero in this story. Unlike beef or soy, which demand vast resources, crickets thrive with minimal water, feed, and land, while producing only a fraction of the greenhouse gases. This efficiency makes them one of the most sustainable protein sources available. At the same time, they deliver impressive nutrition: complete protein, vitamin B12, iron, omega-3s, and prebiotic fibre that supports gut health and immunity.
Hoppa, a food start-up specialising in cricket-based nutrition, has developed powders and snack bars that capture these benefits in clean, natural formats. Their products avoid artificial additives and unnecessary fillers, keeping the focus on nutrient density and digestibility. For those trying cricket protein for the first time, the flavour profile — often described as light and nutty — is a pleasant surprise, fitting seamlessly into smoothies, oats, or post-workout snacks.
Australians who’ve made the switch are noticing the difference. “These bars were a great find! My friend recommended I try cricket protein as I have gut issues and these bars have been absolutely amazing as they are natural and contain easy-to-digest protein,” one customer shares. Another adds, “Really fantastic stuff. I’ve been using the protein powder in my breakfast smoothie for the last year or so. The taste is subtle, malty. Goes nicely with a banana. Great way to get protein, iron and B12 in my diet as I don’t eat much red meat.”
For many, cricket protein is not just about sustainability, but about how they feel day to day — more energised, less bloated, and confident they are eating in line with their values. With ultra-processed foods under increasing scrutiny, crickets stand out as a minimally processed, whole-food solution. For Australians striving to eat in a way that’s better for themselves and for the world around them, crickets are setting a new standard in clean, low-impact nutrition.
