As private labels continue to gain market share across Europe and beyond, this year’s PLMA Annual Private Label Summit will focus on one crucial question: What does today’s consumer want and how can private brands deliver? Organized by the Private Label Manufacturers Association (PLMA), the Summit will take place in Copenhagen, Denmark, and bring together retailers, manufacturers, and decision-makers from across the industry to explore how private labels can evolve from price-driven alternatives to loyalty-led brands that create deeper, lasting customer relationships.
“With stronger relationships, private labels shift from transactional to trusted brands,” said Peggy Davies, President of PLMA.
Summit Highlights:
- Kantar will open the conference with a keynote on how companies are using AI and customer data to anticipate trends, protect margins, and engage consumers in a fast-changing retail environment.
- Institut for Kundetyper will reveal the emotional drivers behind consumer behaviour, using academic tools to map unconscious purchasing habits and helping retailers make clear conscious, strategic decisions that align with customer’s latent desires.
- Dunnhumby, the customer data science firm behind Tesco’s loyalty strategy, will present real-case studies on how private brands are boosting customer engagement and resilience in uncertain economic
times. - Simon-Kucher & Partners will discuss the shift from operational to commercial excellence, showing how pricing strategy, perceived value, and customer understanding can drive private label growth.
- United Nordic, the Nordic region’s leading buying alliance, will demonstrate the benefits of a cross-border private label strategy, highlighting how cooperation can streamline operations and sustainability efforts.
- Agristo, a 100% private label supplier, will share its success story, showing how a consumer-first mindset drives innovation and builds long-term partnerships with retailers.
- Rema 1000 Norge will present a case study on how the retailer is making a difference in today’s challenging market.
The day concludes with a discussion on key takeaways and how to apply them in your organization, led by industry experts such as Coop Denmark and manufacturer Nopa Nordic.
Store Tour and Regional Insights
The Summit begins with a market presentation by Euromonitor, highlighting trends and opportunities in the Scandinavian retail landscape, followed by in-store visits to leading Danish supermarkets and discounters offering participants an up-close, firsthand look at private labels in action.
