Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking behaviors among thousands of consumers across 12 countries. Recent survey findings show tradition and a sense of connection shape snacking habits globally, with these factors holding special significance in Asian cultures – from Mid-Autumn Festival to Diwali, snacks have become integral to cultural celebrations.
- Connected by Snacks: 76% agree, “Some of my fondest childhood memories include sharing a snack with my parents.”
- Sharing the Tradition: 78% of global consumers enjoy sharing their favorite childhood snacks with others. This is especially prevalent in the Philippines (90%), Indonesia (90%), China (86%) and India (86%).
- Snacks Span Generations: 73% of global consumers agree that there are certain snacks their family eats that have been passed down through many generations. This resonates strongly in Indonesia (88%), India (85%), and the Philippines (84%).
“Snacking is about more than satisfying a craving – it’s about tapping into cherished memories and forging deeper connections, particularly during the holiday season,” said Melissa Davies, Senior Manager, Global Insights & Trendspotting at Mondelēz International. “Whether it’s recreating childhood memories or establishing new rituals, snacks play a central role in celebrating the holidays and strengthening bonds.”
