Launching the new pellet snacks line supports Paulig’s strategy to grow in the snacking category by offering improved performance and versatility. The new line allows for the expansion of the snacking portfolio offering with new 3D, uniquely shaped snack pellets, suitable for frying or expanding with air or salt, providing better-for-you options.
The new line is equipped with the latest technology, enabling the exploration of new innovations and providing greater production and supply capacity to Paulig’s customers. This new line produces over 20,000 kilograms of snack pellets per day and more than 7,000 tonnes per year, significantly increasing the pellet production capacity at the Berga factory. The line is powered by 100% renewable energy, primarily derived from biomass and photovoltaic solar energy sources.
The new line began operating in September 2023.
Innovations on snacking driving growth
Paulig acquired Spanish-based Liven in 2022 to accelerate growth in Tex Mex and snacking categories. Increasing snacking innovation and production capacity is an important part of executing company’s growth strategy and supports Paulig’s ambition to become one of the fastest growing, profitable food and beverage companies in Europe and a sustainable frontrunner in the industry.
After combining Paulig’s strong Tex Mex and flavouring expertise with Liven’s agile manufacturing and innovation capabilities, Paulig has launched many new, delicious products:
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A range of “smart” Santa Maria snack bases under “Paulig Pro” Out of Home brand
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New varieties of tortilla chips with sweet potato or chia seeds for its Santa Maria brand
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New innovative Santa Maria Pops potato and lentils chips that are made by adding heat and pressure to the ingredients.
