Last September, Informa Markets announced that the world’s nutraceutical event, Vitafoods Europe, would take place in Geneva for the final time in 2024 before heading to its new home of Barcelona. And now, registrations are officially open for the event’s 26th and final year in Geneva. Taking place between 14-16 May, Vitafoods Europe 2024 is set to be the biggest and best edition of the show yet, with new must-see content and features addressing the whole supply chain, as well as returning fan favourites.
Alongside the debut of a new Technology & Equipment Area and R&D Pavilion, as well as an expanded Finished Products Area, the Future of Nutrition Summit (13 May, Marriott Hotel) and Vitafoods Europe Conference (14-15 May) are back by popular demand. The latter will be free to attend for 2024 as a thank you to the nutraceutical community for its support over two decades, providing access to industry-leading content for all. Read on to discover what’s on offer at this years’ Vitafoods Europe and register now to join the 20,000+ visitors and 1,100 exhibitors expected to attend the Palexpo exhibition centre this May.
Go discover what lies ahead at the Future of Nutrition Summit
The Future of Nutrition Summit (13 May, Marriott Hotel, Geneva) is back! Designed for independent futurist thinkers, in 2024 the exclusive paid-for one-day summit will dive deep into the future of health, product development and retail. Answering the question ‘what will the nutraceutical industry look like in 5 years’ time?’, delegates can expect key insights on everything from artificial intelligence, personalised nutrition, precision fermentation and more. Featuring experts from the industry’s top brands, speaker highlights include Huel, Nuritas, Holland & Barrett, Kline & Company. The Summit will also provide opportunities to network with C-level experts from a range of diverse disciplines, including food science, sustainability, retail, nutrition and public health, as well as start-ups, scale-ups and investors.
Get free expert insights on the Vitafoods Europe show floor
This year, the Vitafoods Europe Conference (14-15 May) is free to attend! This two-day conference will see experts gather for insights and conversations across a range of health benefit areas, including sports nutrition, immune and gut health, cognitive and emotional health, and healthy ageing. Expect data-driven content, evidence-based insights and discussions on the latest research and ingredients from companies such as Mintel, TNO, Yakult, and SPINS, as well as leading academic researchers. Plus, get the chance to discover new innovations and formulation strategies to tap into the industry’s biggest trends.
Fan favourite the Vitafoods Insights Theatre will also return this year, hosting a range of free expert-led content. This renowned theatre will be located on the show floor, where attendees can discover ways to help their businesses overcome the real-world challenges facing the industry today, with sessions on sustainability, regulatory, market challenges and more.
Discover innovation opportunities with new show areas
In 2024, Vitafoods Europe will be introducing two new areas, designed to tap into two of the fastest-growing verticals in the nutrition industry. The debut of the Technology & Equipment Area marks the first ever areas exclusively dedicated to the technology and equipment innovations driving the industry forward. Created in response to visitor demand, it will bring together leading players in technology innovation – such as IMA, OMAG and Marchesini Group – to showcase their cutting-edge solutions in action. In addition, the new R&D Pavilion will provide a platform for networking and discovering business opportunities in everything from clinical trials, laboratory testing, regulatory services, certifications and market research.
Finished products – back and bigger than ever
The expanded 2024 Finished Product Area will offer even more opportunities for manufacturers to connect with leading brands, retailers and distributors. With the likes of Nestlé, Mars, Holland & Barrett and Wholefoods attending the event each year, the Finished Products Area is the go-to place to discover the latest innovative concepts and market-ready products on offer. Visitors can scout out the industry’s latest innovations in the New Product Zone and sample some of them for themselves at the Tasting Centre.
Go discover what’s next
Over the course of two decades, Vitafoods Europe has become the go-to annual event in the nutraceutical calendar – and 2024 is set to be no exception. Not only does the event mark the final chapter in the show’s time in Geneva, but organisers Informa Markets expect that the 2024 event will be the biggest yet. With new and returning show features dedicated to pushing the boundaries of innovation, encouraging knowledge sharing and providing quality networking opportunities, Vitafoods Europe is the only nutraceutical event to bring together the entire supply chain, helping key players reach new audiences and make meaningful connections.
