The A’ Design Award, one of the world’s most respected and recognized design competitions, has announced Binggrae Design Team’s T’aom as the Bronze Winner in the Packaging Design category. This prestigious recognition highlights the significance of T’aom’s innovative and eco-friendly packaging design within the highly competitive industry.
T’aom’s award-winning packaging design showcases Binggrae Design Team’s commitment to delivering a fresh and authentic fruit juice experience while prioritizing sustainability. The design’s eco-friendly features, such as the use of a strip cap instead of aluminum lead and an eco-label that naturally removes when in contact with water, align with the growing demand for environmentally conscious packaging solutions in the industry.
The T’aom packaging design stands out for its ability to effectively communicate the brand’s core values of freshness and natural ingredients. The brand logo, featuring quotation marks as a color point, emphasizes the authentic taste of the fruit, while the unified design across all product lines creates a strong and recognizable brand identity. This cohesive approach enhances the product’s appeal to health-conscious consumers seeking premium, natural fruit juices.
Winning the Bronze A’ Design Award serves as a testament to Binggrae Design Team’s dedication to pushing the boundaries of packaging design while maintaining a strong focus on sustainability. This recognition is expected to inspire the team to continue exploring innovative solutions that combine functionality, aesthetics, and environmental responsibility, setting new standards within the packaging industry.
Team Members
T’aom was designed by the talented team at Binggrae Design Team, including Hye Jin Park (Art Direction), Jung Sin Park (Graphic Design), Soo Min Suk (Graphic Design), and Gi Jun Choi (Graphic Design).
