Informa Markets celebrates its biggest and most successful edition of Vitafoods Europe in the event’s 28-year history. Vitafoods Europe 2025 attracted a record-breaking 25,500 attendees and 1,400 exhibitors to the event’s debut in Fira Barcelona, Gran Via. With over 75,000m2 of exhibition space – a 25% expansion from last year – offering fresh insights, innovations, and community spirit, this year’s edition was praised by attendees for its unprecedented energy, enthusiasm, and ‘electric atmosphere’.
The move to Barcelona marks a milestone moment for the world’s nutraceutical event and next year’s show promises to be even bigger – with an additional hall representing a 20% growth in floor space already confirmed for 2026.
Speaking on the success of the event, Gareth Baguley, Brand Director at Informa Markets, says, “Vitafoods Europe is always a vibrant event, but this year the atmosphere on the show floor was more electric and enthusiastic than ever, and it felt like a real celebration of our industry. Social media has been a-buzz with resounding praise from visitors and exhibitors for an elevated experience – including increased traffic to stands, endless insights, and even more opportunities to make global connections across the nutraceutical community.”
A bigger and bolder Vitafoods Europe
This year’s Vitafoods Europe delivered more than just record numbers—it showcased bold new content, and thoughtful improvements to elevate the visitor experience across the board.
The brand-new Nutraceutical Showcase Theatre made a dynamic debut, offering expertly curated sessions that spanned the entire supply chain – from ingredient breakthroughs to manufacturing excellence. Meanwhile, the Women’s Health Spotlight shone a light on one of the industry’s fastest-growing sectors, exploring how to close the gap in women’s health innovation. These latest installations joined returning favourites, including the Vitafoods Europe Conference, Vitafoods Insights Theatre, New Products Zone, and a significantly expanded Finished Products Area – all showcasing the full breadth of innovation in the global nutraceutical market.
Taking technology further
Digital enhancements further elevated the Vitafoods Europe 2025 experience. A new AI-powered lead intelligence platform launched this year – Smartcore Lead Insights – which helped exhibitors to optimise their lead management to maximise ROI and drive more meaningful connections. Additional accessibility improvements to the event’s mobile app allowed attendees to manage meetings, capture leads and navigate the show floor with ease, while printed badges were reinstated in response to feedback. This allowed 
attendees to retrieve leads quickly with the ability to scan badges directly through the app, making it easier than ever to spark spontaneous connections.
Celebrating excellence: Vitafoods Europe Innovation Awards
2025 marked another major milestone with the launch of the first-ever Vitafoods Europe Innovation Awards. Introduced not only to celebrate nutraceutical excellence, the awards spotlighted game-changing breakthroughs in ingredients, products, partnerships, and sustainability, and inspired further collaboration and innovation across the industry. With hundreds of entries across seven competitive categories, the winners represented the very best in nutraceutical excellence and forward-thinking companies. See the full list of winning companies here.
“Barcelona has provided the perfect backdrop – with its amazing food, culture, diversity, and of course, beautiful weather,” Baguley continues. “We are very grateful to the team at Fira and the Barcelona Convention Bureau for their outstanding support in welcoming us to their wonderful city. This year set a new standard and underlined our purpose in the industry – and with a bigger floorplan already confirmed for next year, we can’t wait to welcome everyone back for an even bigger and better event in 2026!”
Save the Date
Vitafoods Europe returns to Barcelona 5-7 May 2026 and is poised to elevate the nutraceuticals industry to new heights yet again. With more space and ambitious new plans, the event promises even more opportunities to inspire, connect, and shape the future of nutrition. For more information and 2025 highlights, visit: www.vitafoods.eu.com
