Caraway Tea Company, a leader in herbal tea and private label formulation, is proud to unveil its new Leaf-to-Lab™ approach — a formulation philosophy that merges centuries-old herbal wisdom with cutting-edge functional science to meet the evolving demands of today’s wellness market.
This initiative is anchored in Caraway’s commitment to delivering high-performance teas that not only taste good but serve a purpose. Each blend is rooted in traditional botanicals and enhanced by modern science — from sleep support to digestive health to cognitive clarity.
“Our mission has always been to elevate the ritual of tea by ensuring that every ingredient serves a purpose — emotionally, physically, and scientifically,” said Michael Caraway, COO of Caraway Tea. “The Leaf-to-Lab™ process ensures we’re not just steeping herbs — we’re steeping trust, transparency, and results.”
From Ancient Herb Lore to Modern Efficacy
The Leaf-to-Lab™ model begins with deep-rooted sourcing relationships — from ashwagandha fields in India to peppermint farms in the Pacific Northwest. All ingredients undergo rigorous in-house and third-party testing for identity, purity, and potency.
Once approved, each botanical enters Caraway’s formulation lab where it’s blended with synergistic compounds such as:
- L-theanine for stress support
- Lion’s Mane for cognitive focus
- Probiotic fibers for gut health
- Electrolytes & magnesium for hydration teas
Caraway’s R&D team works alongside herbalists, nutritionists, and food scientists to ensure each formula is shelf-stable, bioavailable, and flavor-optimized — with no added sugars, synthetic additives, or gimmicks.
New Functional Tea Line Launch
Caraway Tea is also debuting its new Functional Wellness Series, a 4-product lineup designed for the modern consumer:
- Calm + Clarity – Organic Black Tea, Organic Cacao Nibs, Organic Cinnamon, Organic Flavoring, Organic Roasted Carob, Organic Gotu Kola, Organic St. John’s Wort.
- Metabo Cleanse – Hibiscus, Licorice Root, Apple Pieces, Dandelion Leaf, Organic Flavoring, Dandelion Root, Milk Thistle Extract
- Immuni-Brew – Organic Hibiscus, Organic Rosehips, Organic Orange Peel, Organic Rooibos, Organic Flavoring, Organic Echinacea Root, Organic Elder Flower, Organic Cistus Incanus
- Sleep Sync – Organic Chamomile, Organic Licorice Root, Organic Hibiscus, Organic Flavoring, Organic Passionflower, Organic Valerian Root, Organic Lavender
Each tea is 100% herbal, naturally caffeine-free, and formulated to be clean-label and SQF-certified — ideal for co-branding, foodservice, or private label customers.
Empowering B2B Partners with Smart Formulation
Caraway’s Leaf-to-Lab™ system is also available as a private label solution, empowering wellness brands, retailers, and foodservice companies to develop custom formulations backed by regulatory standards and market-ready claims.
“We’ve created hundreds of formulations for brands across supplements, foodservice, and functional beverage categories,” said Wayne Fiorelli, Director of Product Development. “Clients choose Caraway because we deliver clean-label teas with scientific credibility and production scalability.”
