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Anuga breaks all records!

The world’s largest trade fair for food and beverages demonstrated once again that it is the industry’s no. 1 global event. With over 170,000 trade visitors (plus 3 percent compared to 2017) from 201 countries and around 7,500 exhibitors (7,405 in 2017) from 106 countries, the trade fair set new records. Current trends, the latest innovations and visionary concepts for the food of the future were under focus more than ever at Anuga from 5 to 9 October 2019.

Exhibitors from all over the world presented the entire spectrum of global products in ten trade shows under one roof. “The continual growth in the number of trade visitors and exhibitors confirms the excellent international standing of Anuga as the industry’s most important business platform. This record result means we are continuing to write the success story of Anuga in its 100th anniversary year. No other event brings supply and demand together so effectively at such a high level of quality as here in Cologne. However, Anuga 2019 fulfilled the function as a window to the future more pronouncedly than ever as well. Strategic decisions for the entire food industry were discussed here, new solutions and concepts for the big challenges of the global food industry were presented too,” stated Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.

Top buyers on board
The exhibitors were particularly impressed by the quality of the visitors. Countless buyers with high decision-making competence from the trade and food service attend the trade fair in Cologne. All of the important players of the TOP 10 food dealers in the world and the TOP 12 from Germany were represented. These included among others Walmart, Costco Wholesale, The Kroger Co., Metro AG, Walgreens Boots Alliance, Inc., Edeka, Rewe Group, Penny, Lidl and Kaufland (Schwarz Group). Important online dealers like Amazon, LSG Group, E.Leclerc, Mercadona, Migros and SPC Groups were also present. In terms of the number of trade visitors, increases for Europe were particularly recorded from Great Britain, the Netherlands, Poland and the Ukraine. Significant increases from non-European countries were predominantly registered from Brazil, Japan, the USA and Russia.

More than just business
Anuga is not only the gate to the worldwide food and beverage world. With a diversified event and congress programme or special events like the Anuga Horizon 2050, this year the trade fair additionally set new impulses for the food industry of tomorrow more than ever before. The congress trio NEWTRITION X, E-Grocery Congress @Anuga and the Innovation Food Conference (iFood) featuring top international speakers offered an extensive pool of new information on trends, market opportunities, new technologies and the digitalisation of the industry. Furthermore, as a provider of knowledge and know-how, Anuga presented new and ongoing trends. These included for instance plant-based meat substitute products, alternative protein products based on peas, fava beans or insects and newly-interpreted product variants made of hemp. Beyond this, themes such as free-from, convenience, vegan, bio, halal and kosher also played an important role.

Anuga in figures:
7,590 companies from 106 countries took part in Anuga 2019 on exhibition space covering 284,000 m². These included 738 exhibitors from Germany and 6,852 exhibitors from abroad. The share of foreign exhibitors was 90 percent. Over 170,000 trade visitors from 201 countries attended Anuga 2019, the foreign share was 75 percent.

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