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BTA enters out-of￾home consumption sector with ‘Gıda 360’

As one of the leading players of the F&B industry, BTA attained a place amongst the distributors of out-of-home consumption sector with its Gıda 360 (Food 360) brand. Gıda 360 offers a single point of contact for all processes from supply to logistics, from raw materials to the service provided to the consumer. 

Being one of the leading companies of the food & beverage industry, BTA is getting ready for distribution of out-of-home consumption sector. BTA has started rendering service with the “everything at once, with just one invoice and from a single supplier” concept with its Gıda 360 (Food 360) brand. Gıda 360 provides service to sector players as hotels, cafes, restaurants and catering companies. Initiating its operations in 2014, Gıda 360 achieved 165 million TL turnover in 2014. Gıda 360 General Manager Deniz Cebeci stated: “In 2014, the expenses in out-of-home consumption sector reached 50 billion TL in Turkey. The number is expected to increase by 15 per cent every year. We realized that there was a need of improvement in the distribution channels of the sector. Therefore, BTA founded Gıda 360 with an investment of 6 million dollars, 1 million of which was used for technologic infrastructure. We increased the customer satisfaction thanks to the high quality service we offer. We ended 2014 with 165 million TL turnover. Supplying 5,000 different products from 700 different suppliers, Gıda 360 aims at providing 360 degree service to many destinations in Turkey with sustainable growth.

Everything at once with just one invoice and from a single supplier

Highlighting that the distributors will play a significant role in healthy growth of the sector, Cebeci explains that their most important stakeholders are purchasing departments and chefs and added, “Purchasing the right product from the right source, at the right time, in the right quantity and right way, in the most efficient manner and to the right price are essential for hotels, restaurants, cafes and catering companies. Gıda 360 provides all of these seven “right” conditions with BTA’s 15 years of experience in the sector. We defined the requirements based on the experiences of purchasing departments and chefs and created Gıda 360. We will be one of the most favorable brands amongst the distributors.”

Istanbul appeals to 41 per cent of the sector

According to the latest ETUDER (Association of Out-of-home Consumption Suppliers) report, 41 per cent of out-of-home consumption expenditures are spent in Istanbul. General Manager Cebeci remarks they have initiated their operations in Istanbul and they will begin providing services to Antalya, Izmir, Bursa, Bodrum and Ankara which cover 70 per cent of the market in the forthcoming period.

Gıda 360 focused on high technology and customer satisfaction

One of the most important features of Gıda 360 supply chain is the warehouse management system which enables real-time following up for the stocks of the brands and supplying in the right time according to their requirements. All the operations can be monitored real-time with the cameras and heat tracking systems in the warehouses upon request. Gıda 360 delivers the products which are prepared in line with the requests with its specialist personnel and shelves them if requested. Gıda 360 also provides logistics consultancy, purchasing & supply consultancy and quality consultancy services. Providing all the requirements for food from a single point, Gıda 360 also serves in planning, supply, import and export, distribution and consultancy sectors. BTA, a subsidiary of TAV Airports, was founded in 1999 and provides food & beverage services at international standards within 14 airports in Turkey, Georgia, Macedonia, Tunisia, Oman, Latvia and Saudi Arabia as well as at Istanbul Sea Buses and also at UNIQ Istanbul, the new culture and art center in Maslak. Providing service for over 130,000 passengers a day with approximately 500 chefs at the airports, Istanbul Sea Buses and UNIQ Istanbul, BTA offers a wide range of international menu options. BTA operates brands, of which the concepts are created by BTA or which are managed by BTA as a sub-operation, at 50,000 square meter area at airports, Istanbul Sea Buses (IDO) piers, car ferries and passenger ferries and also at UNIQ Istanbul. BTA operates 248 cafes and restaurants at the airports, IDO and UNIQ Istanbul. Founded in 2006 by BTA, the bakery products facility Cakes & Bakes currently supplies bakery products, sandwiches and ready-made meals to world-famous fast food and coffee chains with its 5 million piece capacity a month. BTA provides professional distribution service to players of out-of-home consumption sector in Istanbul with Gıda 360. Having been operating TAV Airport Hotel located at Istanbul Atatürk Airport, the first airport hotel of Turkey, since 2004, BTA started to operate its second airport hotel at Izmir Adnan Menderes Airport in 2014. BTA has been accredited with ISO 9001:2008 Quality Management System certificate for its service quality.

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