Attending Expo Milan 2015, whose main theme is “”Feeding the Planet, Energy for Life”, to promote Turkish olive and olive oil, Olive and Olive Oil Promotion Committee (ZZTK) got big support from Turkey’s Economy Minister Nihat Zeybekci.
Attending the Turkey National Day celebrated on September 14, 2015, Minister Zeybekci personally offered Turkish olive and olive oil to Italian officials and press members from the booth of ZZTK. This activity made the ZZTK stand one of most eye-catching stands at the show and attracted a great deal of interest.
Pointing out that ZZTK started its activities at Turkey pavilion in Milan on August 15, 2115 and continued its olive and olive oil activities until August 31, M.Kadri Gündeş, Chairman of ZZTK said that they took place on the Turkish Day also with similar activities. Gündeş said on the same day Turkish Economy Minister Nihat Zeybekci visited the stand with Mehdi Eker, former minister for food agriculture and livestock, and Mehmet Buyukeksi, chairman of Turkish Exporters’ Assembly. With the visit of these top officials the stand of ZZTK became one of the most attractive stands at the expo.
Mr. Gundes said that they tasted Turkish olive and olive oil to visitors coming from all parts of the world, in addition to Italians, at the stand of ZZTK at Expo Milan, which is visited almost by 200 thousand people daily. He continued, “Italy tops the list with Spain in the world olive and olive oil industry. We realized the promotion of Turkish olive and olive oil beside the Italian and Spanish products. We told the world that the homeland of olive tree is Anatolia. We are thankful to our minister who offered our competitive products to the visitors with his own hands. Around 10 thousand people visited the stand of ZZTK.”
Turkey aims world’s second rank in olive oil
Reminding that Turkey has set its target as world leadership in olive by 2013 with a crop volume of 1,2 million tons and second rank in olive oil with 650 thousand tons of production, ZZTK Chairman Gundes further added, “After the year 2000, 80 million new olive tree were planted in Turkey. With the lucrative harvest of these trees our olive and olive oil production will increase and will yield added value. We are continuing our efforts to take the lead in the world markets. Expo Milan is the right place for us for this purpose. The main theme of the Expo is ‘Feeding the Planet, Energy for Life’ and it almost describes olive oil. We have made a truly successful activity at Expo Milan.”