Pınar Labne continues to be the Middle East leader

Dr. Mehmet Aktas, CEO of Yasar Holding: “We have been producing products peculiar to the Arabian Peninsula”

Pınar, the leading food brand of Turkey, participated in Gulfood, the largest food fair of the world held in Dubai, United Arab Emirates, February 8-12, 2015. Renown for its products for the Gulf and Middle East regions, Pınar aroused a great deal of interest at Gulfood Fair. At the fair where 4,000 companies coming from 170 countries, promoted their latest products to almost 80,000 visitors, the Pınar’s booth welcomed professionals from many countries in addition to the ones from Gulf and Middle Eastern countries. During the show dates, different Pınar recipes were prepared for the visitors. Pointing out that Pınar was the first brand to get permission to sell diary products to European Union countries and the one of the three companies to get approved to sell dairy products to the Russian market, Dr. Mehmet Aktaş, CEO of Yaşar Holding, commented the extra interest Pinar aroused at Gulfood: “As a strategic sector for the whole world, the food and beverage sector is a growing field for Turkey as well. Being the neighboring countries’ food importers, and the interest and trust developed in these countries offer Turkey to be a regional production base for the food industry. We, as Pınar, have been exporting to over 40 countries with our many product groups. The Gulf countries among these export markets have a distinct place for our products for 30 years. There is a harsh competition with the products imported from EU countries and USA because there are some very powerful importers in the Gulf countries. But we conduct market researches to determine the palate tastes of the region and offer the most convenient products to the region. We develop new and different packaging for our products.” Talking about the products Pınar has been offering to the Gulf and Middle Eastern countries Yaşar Holding’s CEO Dr. Mehmet Aktaş further added: “Pınar Labne (mild cream cheese), Breakfast Cream and Labne With Zatar (a kind of spice famous in Middle East) are our appropriate products developed specially for the palate tastes and usage habit of our consumers in the Middle East. With its special taste and consistency we offer to our consumers is the leading product in the Middle Eastern market with shares of 26% in Saudi Arabia, 53% in Kuwait, and 41% in Dubai. With the positive influence generated by all of these activities, Pınar has been a solid ground in these markets as a reliable and quality brand.”