Preparing for the Gulfood 2017 in Dubai to show its newest products to both consumers and businesses, Saray Biscuits extends its coverage in abroad. The brand aims to reach customers in England, Germany, Bosnia, Rumania, Jordan and Azerbaijan in five years.
Saray biscuits, a respectful and deep-rooted company in the sector, has been offering to consumers with delicious products, including biscuits, wafers, chocolate, cakes, crackers and confectionery categories, in more than 110 countries of the world the brand is now preparing to introduce their newest tastes in Dubai. Last year the company has participated in APAS 2016 in Brazil, Seoul Food and Hotel 2016 in South Korea Sweets & Snacks Expo in Chicago Saray Biscuits is now presenting its products in Dubai. The company will meet its foreign consumers and suppliers at its GULFOOD 2017 fair, which will be held in Dubai from February 26 to March 2. In the booth of Saray Biscuit Eldnele, which combines the intense cream, which is a combination of real Turkish hazelnuts and cacao, with the creamy oat chocolate, roasted peanut and irresistible caramelin of the palace, and Powernut with the palace’s deliciously cakes, natural fiber source oat, Roll Wafer a first in the snack products market, with 100 calorie portions of “Saray 100 Calories” product line, “Love it” with natural flavored fruit cake with apricot, raspberry and lime varieties, Coco Bonita with coconut filling, delicious chocolate bar with cocoa which is also first in Turkey, will be introduced besides OffTime, a coconut filler placed between two wet cakes and a delicious milk chocolate covered cake varieties. Exporting their products to more than 110 countries, mainly USA, Germany, Holland, UK, Denmark, Sweden, France, Belgium, Romania, Dubai, Saudi Arabia, Palestine, Jordan, Iraq, Bosnia, Democratic Republic of Congo, Qatar and Azerbaijan under the Saray brand Saray Bisküvi Foreign Sales Director Kamil Özdağ said, “We have chosen Europe as a strategic target and have realized strategic partnerships in Germany, Holland, England, Denmark and Sweden to deliver our products to consumers at more points. The primary target markets we have set for the next five years are the UK, Germany, Bosnia, Romania, Jordan and Azerbaijan. This year we have been able to get meaningful co-operation opportunities with different countries thanks to the international fairs we have participated in such countries as Brazil, South Korea and the USA”. He said, “We want to maintain our success in the domestic market with our flexible, strong and sustainable distribution channels, managed with a wide range of products and high levels of operational efficiency in export markets. By analyzing the market correctly, we aim to predict the trends and get quick action. We have a powerful structure that has absorbed and internalized the processes towards innovation. With the work we have done so far and with the vision of Turquality we are constantly exploring new markets abroad, where we are growing horizontally and vertically. Our goal is to become a world brand in 2023.