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Sweets & Snacks Middle East continues on road to success

More exhibition space, with an even greater international caliber. Some 33 Turkish exhibitors will showcase a broad range of products.


Sweets & Snacks Middle East is the only trade show in the MENA region focusing on sweets, snacks & confectionery industries. After an exceptionally successful fair in November 2014, the early indicators for the upcoming Sweets & Snacks Middle East from 27 to 29 October 2015 are also extremely positive. Current registration levels indicate that both the event’s exhibition space and its international character are set to grow. It has again been possible to expand the hall capacity by around 30 per cent. The fair is completely booked up. A total of more than 300 exhibitors from over 40 countries are expected to participate, including group participations from Spain and Great Britain for the first time. Sweets & Snacks Middle East has been taking place annually in Dubai since 2007 and in that time has developed into the leading trade location for sweets and snacks in the entire MENA region.

The new October schedule, instead of the traditional November fair date,-as well as the updated scheduling within the week – from Tuesday to Thursday – are an ideal fit for the Dubai 2015 calendar of international fairs and will ensure important synergies with the Gulfood Manufacturing, Specialty Food Festival and SEAFEX trade fairs taking place at the same time.

The encouraging high registration level for Sweets & Snacks Middle East 2015 is also a result of the continuous reviewing of the fair’s concept. It is based on the model of ISM, the International Sweets and Snacks Fair in Cologne. For over forty years, ISM has been the world’s largest and most important trade fair for the sweets and snacks industry. Sweets & Snacks Middle East has been catering specifically to the growing demand for sweets and snacks in the MENA region since 2007. Both exhibitor and visitor numbers have doubled in this period, with a similar increase in the number of countries participating, from 25 to almost 40. All signs indicate that the 2015 edition of the fair will be even more international than ever. No less than 17 national pavilions will be representing their countries at the fair. Among them are Egypt, Belgium, Brazil, Germany, Great Britain, the Netherlands, Poland, Spain and Turkey. Many individual exhibitors from Italy are also coming.

In 2014, around 7,000 trade visitors from more than 80 countries registered for the event. This year a further increase in the number of visitors is expected, primarily from the Gulf region, its neighboring states as well as from North African countries.

In 2015, the “New Product Showcase” will provide the industry audience with an additional information platform where exhibitors’ new products will be presented in a special show. In addition, the market research institute Innova Market Insight will present a market report focusing on the region.

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