Mustafa Alhat, one of the partners of Alhatoglu, one of the most important olive oil producers of Turkey, said that they designed their plants, which was started to be built in Akhisar, Manisa, in 2009 and being operational 2 years ago, according to increased product capacity.
The young industrialist also stated that they reached 6 thousand/hour bottling capacity with their new machinery investments.
Pointing out that by foreseeing production increase by 2020 they realized investments capable to bottle and brand, Alhat said that they increased their capacity with new investments. Complaining about the unstable nature of the domestic market Alhat said they didn’t concentrate on the domestic market but on international market. He stressed that they focused on different markets abroad. Alhat outlined the vision of Alhatoglu Company: If oil trees yield to oils and if it can be converted to olive oil, this has to be marketed in a way. If they are not marketed properly, they will stay in the warehouse. If the product stays at formers’ possession, their price will drop down dramatically. There are very few firms to foresee this and increase their capacities. We are a company investing with the idea ‘The future will come some day’. We utilize an export-drive program because the instable structure in the domestic market leads the way to unfair competition. We increased our export products and our exports. Our export to the USA is in on an increasing trend. We have opened to different markets, too. We are hopeful for the China and Indian markets for the next season because of the contacts we have established. It is very important that the fixed price option should always be open for brandy products and industrialist should not be affected negatively from temporary product quantity and low quality caused by drought and periodicity if the farmers will not be squeezed by the increased harvest because of the extra trees planted with the incentives of Ministry of Agriculture. Otherwise, the companies will be affected negatively and lose markets and it will be more difficult to gain them back once they are lost.”
In fact, Alhatoglu was established in 1942 in Akhisar and has been in the olive oil business for the last three generations. The company was reformed as an LLC in 1998 by Mustafa and Alper Alhat. Alhatoglu olives are collected from over 50,000 trees and processed for olive oil and are packed in the state of art olive oil production facilities owned by Alhatoglu. Alhatoglu olive oils can be produced from various varieties such as Domat, Gemlik, Edremit and Uslu. Alhatolgu produces all types of olive oils such as extra virgin, virgin, pure, refined and pomace. Alhatoglu currently exports its products to Russia, United States of America, Kazakhstan, Israel, Brazil, Mongolia, and Belarus among others. Alhatoglu also has boutique products such as Kidsolio, which is the only olive oil specifically produced for babies and kids.