Inıtiated by Reis Food Company, “We fed up with junk food” campaign, that aims to improve awareness about obesity runs its fifth year.
Obesity, the main cause of many illnesses including diabetics is becoming critical levels in Turkey, as in some parts of the world. According to some experts one forth of men and 44 percent of women, 15 percent of children are obese.
Mehmet Reis, chairman of Reis Food company, who leads a campaign against obesity says: “We are keen on the promotion of healthy, sufficient and balanced foods and we keep our campaign as long as the obesity is on the agenda. Healthier lives lead to better future for generations. The habit of healthy nutrition is acquired during childhood. Parents should be good examples by emphasizing on family meals. We are so happy that the president, the prime minister and minister of health all see obesity as one of the important problems.”
Isılay Reis Yorgun, board member of Reis Food considers the importance of the family values and national taste that are under attack of fast-food and junk food turmoil. She said, “We keep our campaign going by expanding it because we think about the future of our children. Obesity starts at childhood. The obesity has increased to %15 from %5 during the last two decades. In 2009 we started a project under the motto of “Healthier generations, traditional tastes”. The next step of the project was named “Junk food is this” and than recently we named it, “Fed up with junk food”. We believe that obesity can be prevented. Vitamin and mineral rich natural foods are very important for the nutrition of children and their physical and mental developments. Healthy meal means happy futures.”
She also said, “Fast food, prepared food, oily, sweet and salty meals are the main causes of obesity in line with sedative live styles. Obesity does not only mean fat bodies, it means the deteriorating health. Coroner hearth disease, hypertension, diabetics, cancers and some other metabolic problems are mainly results of obesity. We as Reis Food company organizing events and activities in schools and universities to inform about the dangers of obesity. Our future depends on our efforts to prevent obesity in the country and our success to grow healthy generations.”