İmdat Sütlüoğlu, Chairman of the Board and General Manager of ÇAYKUR: “We target to export DİDİ to 100 countries around the world”
RİZE- If you’re served a glass of freshly brewed tea that is an inherent part of the Turkish way of life, chances are it is a tea most probably from ÇAYKUR.
ÇAYKUR, General Directorate of Tea Enterprises of Turkey has recently participated in World Food Moscow 2015. During the Fair, ÇAYKUR has attracted great interest from the visitors. İmdat Sütlüoğlu, Chairman of the Board and General Manager of ÇAYKUR pointed out, “ÇAYKUR has been increasing and diversifying its production and export volume in line with ever increasing demand from abroad. Our products are grown and processed in a natural manner without having pesticides and harmful additives”
İmdat Sütlüoğlu said, “We are planning to penetrate into Russian market thorough our brand new product “Golden Istanbul”. We know that Russian consumers have a palate taste similar to that of Turkish people. So, our products would comply with the palate taste of the people of Russia. We are confident that “Golden Istanbul” would increase its market share in Russian market.”
İmdat Sütlüoğlu noted, “As known, we also produce DİDİ, a brand new cold tea for the palate taste of diverse range of consumers. The Turkish people liked it in such a short time, and our cold beverage turned into a national brand. This is a success story. We export DİDİ to 47 countries. This figure will increase to 60 countries by the end of the year. We target to export DİDİ to 100 countries around the world.
He added, “ÇAYKUR products are regularly tested internally and also by external testers. This ensures the highest level of quality. The company tests its products in its 51 control laboratories at regular intervals and in accordance with the European standards. Teas are grown in the snow-covered slopes of the Black Sea region of Rize, where the high-quality tea is harvested by protecting the plants against fungi and pests in a natural way.”
“A bright future lies ahead for ÇAYKUR which commit itself to produce brand new and quality products, being able to meet diverse range of customer preferences around the globe”, he further added.