Elvan food company improved its position among global top 100 candy companies by five steps up to 66th with its waffle, fondante and croissant products.
Candy Industry has published global top 100 list for 2016. Having about 250 million sales with its investments on the first packaged waffle and packaged olive oiled croissant varieties; Elvan improved its position in the list. Fondante, neither chocolate nor candy, is another product that has share in the results. Hidayet Kadiroglu, chairman of Elvan, says, “We have a sales vision of 1 billion dollars. We entered in the global 100 list in 2012. We aimed to go up to 20th in the list by 2023.
We were awarded as the sectoral champion by Istanbul Exporters Association in 2015, and a leader of R&D by the ministry of science, industry and technology. These awards signal our success in the right direction.
In recent years we increased our marketing and branding budget by 20 fold, and aimed to build brands on popular characters of the world such as Angry Birds, Minions, Batman and Superman.
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