Consumer preferences are shifting as viral social media trends such as whipped coffee and loaded teas are drawing younger generations to instant products, he added.
“We are inspired by the potential application of our products and are encouraged by our consumer survey findings showing a willingness to try Waka instant products versus more traditional brands,” he said.
Waka offers an assortment of instant coffee, including light and medium roasts, Colombian and Indian origins and caffeinated and decaffeinated options. Additionally, the company has added instant Kenyan black tea and Japanese matcha to its lineup. Recent additions include Ethiopian dark roast, Ethiopian light roast and Papua New Guinean medium roast coffees.
