Joywell Foods, a pioneering food technology and consumer goods company unlocking the power of sweet plant proteins in our modern diets, announced it has raised an oversubscribed $25 million Series B funding round to bring sweet protein products to consumers for the first time. The round was led by Piva Capital, with participation from B37 Ventures and Global Brain Corporation as well as existing investors Khosla Ventures, Evolv Ventures, SOSV’s IndieBio and Alumni Ventures. As a part of the transaction, Piva Partner and Co-Founder Adzmel Adznan will join Joywell’s board.
Joywell Foods utilizes a proprietary microbial fermentation process to produce nature-identical sweet proteins found in exotic fruits and berries. These sweet proteins are great at mimicking the taste of sugar, and as proteins, they don’t impact blood sugar levels or gut microbiomes. Plus, since they are 2,000-5,500 times sweeter than sugar on a weight basis, a little goes a long way, making sweet proteins a very efficient solution.
“Worldwide, consumers love their sweets; we want people everywhere to have their cake and eat it too!” said Joywell Foods CEO Ali Wing. “Novel proteins that are sweet change the game for consumers – great-tasting, healthy and good for the climate all in one. In partnership with our top-tier group of global investors, we’re excited to bring sweet proteins to market.”
Over the past 12 months, Joywell Foods has scaled its sweet protein platform across multiple proteins, developing consumer products and gearing up for launch. With this new funding, Joywell plans to continue to accelerate R&D and scale up for commercialization across its entire sweet protein platform.
