The 4th International Food, Nutritional Ingredients, Ingredients and Technologies Fair “Food & Nutritional Ingredients” hosted the leading companies of the sector at Istanbul Expo Center, 25-27 May 2022. Seluz Flavors, which showcased its success in the flavor sector at the fair, received great acclaim as the Diamond Sponsor of the fair this year, with 16 different flavors and applications in 4 different concepts. The fair application kit, which has a wide range of products from refined sugar-free sugar to vegan milk coffee, from biscuits containing tea grains to nonalcoholic malt beverages, attracted great attention from the visitors.
Sharing the details of the Macro Trends 2022 project with its visitors during the fair, Seluz said that in the Macro Trends 2022 project; taking into account fashion, architecture, art, design, color, decoration and many other macro trend areas; It offers comprehensive analysis for global beauty, home care, food and beverage trends. Seluz team, which develops creative concepts and flavors for each of the 4 different macro trend regions that emerged in the Seluz Macro Trends 2022 project, continues to blend the scents and tastes of life.
“Our turnover target for 2023 is 100 million dollars” Murat Öztürk, the founder and CEO of Seluz:
“There is a point we emphasized in the founding motivation of Seluz Flavors; we are a company that believes in the power of Turkey. As we enter the 100th anniversary of our Republic, we aim to become one of the world’s leading fragrance and flavor companies. Considering that among these companies in the world, there are companies that were founded in the 1800s and occupied the cornerstones of the game, we can say that achieving this is an important success. Our vision and dynamic approach have made us one of the fastest growing essential oil and flavor companies in the world. In order to be successful in our target, we need to grow twice as much, and for this, we continue to invest in our business and our employees without slowing down. Currently, the second phase of our food flavor R&D and production base, the first phase of which has been completed, continues to be completed in 2022. We aim to end up the year 2022 with a growth rate of 30% and a turnover of 85 million dollars. In 2023, we have a turnover target of 100 million dollars, of which 80 million dollars is projected from the essential oil industry and 20 million dollars is from the flavor industry. We have full confidence that we will achieve this goal with our team spirit and our passion for our work, without compromising our working principles in this competitive environment of the industrial fragrance and flavor sectors.”
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