Fluree, which has developed a Web3 data platform, and Sinisana Technologies today announced a partnership that will enable the Malaysia-headquartered supply chain company to provide its customers with unassailable end-to-end halal food product sourcing, provenance and safety.
Using Fluree technology in its blockchain product, Intersect, Sinisana now may guarantee its supply chain and logistics customers transparency and integrity throughout the full lifecycle of halal food products from their respective origins to grocery store shelves. Sinisana’s Intersect solution specifically will monitor a halal beef supply chain originating with Australian cattle — its first operational use case. Fluree technology will help track those cattle’s initial transit from a premium beef supplier in Sarawak, Malaysia, to grocery stores. Sinisana’s halal beef traceability app is one of the first to be powered by blockchain technology in Southeast Asia.
“Sinisana is a well-respected supply chain solution leader within Southeast Asia,” said Brian Platz, Fluree co-founder and CEO. “The Sinisana team boasts decades of supply chain and logistics operations experience across food and consumer goods, as well as deep technical expertise within enterprise resource planning software, blockchain and data management technology. Fluree looks for that perfect mixture of industry domain expertise and technical innovation in its strategic partners. These are characteristics that Sinisana embodies.”
Halal is a set of standards that adhere to dietary restrictions prescribed by Islamic law, including the humane treatment of animals while living on a farm and not cooking with alcohol.
“We’ve seen cost savings of more than 50% since using Fluree’s blockchain technology in January,” said Jonah Lau, Sinisana co-founder and chief technology officer. “Development time has also been cut down significantly. We can have a blockchain-based ledger up and running in less than an hour using Fluree. Fluree’s ease of deployment and maintenance is a key factor in our decision to switch towards using Fluree. The meat supply chain and halal meat, in particular, is a complicated and highly-regulated industry. Leveraging Fluree’s graph-based blockchain technology, our solution provides a multi-organization collaborative platform to bring trust and transparency into the halal beef market.”
