Arla Foods Ingredients has launched a new concept that brings together whey protein and electrolytes, targeting two of the most important sports nutrition goals.
With fluid loss of just 2% reducing athletic performance by around 10%, and awareness of the importance of replenishing electrolytes growing, rehydration is fundamental to sports nutrition. Science also demonstrates the importance of restoration, with protein intake between sessions driving optimal muscle recovery.
Unsurprisingly, active consumers are heavily focused on rehydration and restoration, with 43% looking for added protein in exercise related-products and 28% favoring those with electrolytes.
Arla Foods Ingredients’ new ‘Rehydrate and Restore’ concept demonstrates how brands can meet both needs without sacrificing on taste. The clear refreshing RTD beverage solution features Lacprodan® SP-9213, a whey protein isolate that retains its functionality when combined with electrolytes.
Packing 25g of whey protein into a convenient 500ml bottle, it allows on-pack claims such as high-protein, as well as “contains electrolytes”, low sugar and low lactose. With a light refreshing taste, it is optimized for a range of different flavors.
Mathias Toft Vangsoe, Sales Development Manager, Health & Performance Nutrition, at Arla Foods Ingredients, said: “The high-protein and hydration trends are two of the most important drivers in sports nutrition right now – as demonstrated by the popularity of functional waters. This inspirational new concept shows how brands can help consumers simultaneously rehydrate and recover with beverages that contain both electrolytes and high-quality protein. This is a combination that many of our customers have asked us for, and we’re delighted to help them meet two of the biggest needs in the sports nutrition space.”
