YOUVIT, an Indonesia-based new generation vitamin brand, announced that it has raised $6 million in a growth funding round.
Unilever Ventures is the lead investor of its latest Series B funding round, along with participation from existing investor DSG Consumer Partners and several other new investors, YOUVIT said in a statement.
According to the statement, the amount raised will be utilized to fuel the expansion plans as YOUVIT aims to become the leading vitamin brand for urban millennials across the region.
With the fresh funding, YOUVIT now plans to expand its product offering and launch new formats, while investing in team expansion.
The expansion plan includes the launch of the full product range in Malaysia and ramping up across Southeast Asia.
“Customers deserve a better experience. We aim to improve the health and well-being of hundreds of millions of customers and as a result grow into the number one vitamin brand for urban millennials in Southeast Asia,” said Wouter van der Kolk, Co-Founder and Chief Executive Officer at YOUVIT.
YOUVIT was started out of a passion for building consumer health ventures that serve consumers across emerging Asia.
After observing the severe lack of affordable, high-quality supplements and the significant deficiencies in the average diet, the founders of YOUVIT spent 18 months working with the U.S.-based product experts and labs to formulate a deliciously tasting functional vitamin supplement in gummy format, specifically tailored towards the dietary requirements and habits of the Southeast Asian consumer.
