The sugar-free ice cream market is set to grow by USD 1.58 bn between 2021 and 2026, registering a CAGR of 9.48%, according to Technavio’s latest market research report estimates. Expanding the global health enthusiast population base, new product launches will offer immense growth opportunities, to leverage the current options, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.
The offline sector includes restaurants, department stores, supermarkets, hypermarkets, and convenience stores. Vendors employ advertising and marketing techniques like branding with signs and offering discounts on product bundles in their shops. A vendor’s ability to operate in the organized retail sector depends on a variety of factors, such as geographic proximity, ease of production and inventory management, and the ability to transport goods. Considering this, many customers prefer specialty stores to buy health products like sugar-free ice cream. During the forecast period, a rise in offline store demand will fuel the sugar-free ice cream market’s expansion.
The global sugar-free ice cream market is fragmented due to several vendors operating in the market. Vendors mainly compete in the market by introducing new sugar-free ice cream products, expanding their presence through mergers and acquisitions (M&A), and launching marketing campaigns. Vendors are focusing on the diversification of their businesses and positioning their products, which will contribute to the significant growth of the global sugar-free ice cream market during the forecast period.
