Twenty-one years after Monster Energy first ripped onto the scene and changed the beverage industry forever — it’s finally here: Monster Energy Zero Sugar.
With a full launch in Q1 of 2023, consumers can finally enjoy the amazing taste of the flagship original Monster Energy Green… but without sugar.
“Consumers have been asking for years when we would release a sugar-free version of the OG Monster,” said Dan McHugh, Monster Energy CMO. “But we didn’t want to do it until we had the formula just right — and we believe we have nailed it.”
With a re-tooled energy blend, an innovative new sweetener system and years of trial and error, Monster’s team of mad scientists finally perfected a concoction that is 100% Monster and 0% sugar. Primed with 160mg of caffeine — like its predecessor — Monster Energy Zero Sugar helps fight fatigue, improve mental performance and focus, and motivates you to work (and play) harder.
“We are very proud of our existing sugar-free Monster Energy Ultra line, and all of its incredible innovative flavors,” continued McHugh. “But we were long-overdue a zero-sugar version of our flagship flavor. The time of Monster Energy Zero Sugar is now.”
