Barilla, the world’s leading pasta producer, is introducing a new limited-edition, heart-shaped pasta cut, Barilla Love, to bring loved ones together in the kitchen this Valentine’s Day. Fans across the country can celebrate the holiday with this shape, making a home-cooked meal that conveys a sign of love.
The Barilla Love shape is inspired by one of Barilla’s 35 beloved and iconic pasta cuts – Mezzi Rigatoni – which offers ridges to improve sauce retention. Made using Barilla’s signature Blue Box recipe, Barilla Love features the best ingredients and cooks to perfect al-dente taste and texture every time, delivering on the uncompromising quality and trusted legacy of Barilla.
“Each pasta shape has a story. For us, reimagining our iconic Blue Box pasta line to include this charming shape is one other way pasta enthusiasts can celebrate their love for one another and their love of pasta,” said Melissa Tendick, Vice President of Marketing, Barilla Americas. “There is no better way to show you care than through cooking, and we’re looking forward to seeing our fans create authentic, delicious Italian meals at home this Valentine’s Day.”
